Recruitment Content

Sample Newsletter Advert

Including short but informative articles like the one you can see below is an effective way of signposting your ITT provider, and advertising opportunities to potential recruits in your community.

You could quickly customise the text below and use it in your next newsletter.

Thinking of a career in teaching? You could train in our school!

XXXX School is committed to supporting the training of new teachers coming in to the profession. We provide placements and training opportunities for those training to teach through XXXX.

The Partner Led teacher training programme offers you a great opportunity to train, qualify and gain employment as a teacher.

We also offer short-term experience placements for those considering a career in teaching.

We are recruiting trainee teachers now. Please contact XXXX

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Effective Language

Communicating the right message is fundamental to promoting your school’s brand and identity, and to getting the most out of your efforts to promote teaching and teacher training.

It’s crucial that candidates associate your school with a positive culture and see the passion and potential that you see. Here are some ideas you can use and amend in your communications and social media.

Here are some attention-grabbing headlines you can use:

Have you thought about changing to a career in teaching? It’s not too late to become a Qualified Teacher!
Turn your passion into your career by becoming a Qualified Teacher. Expand on your skills and knowledge to motivate young minds.
Embrace your teaching potential. Become a qualified teacher and help make a difference to the next generation.
Every child deserves a great teacher… and that teacher, could be you!

Here are some key benefits which you can utilise in your copy:

Make a real difference to the lives of young people and the next generation – teaching is a hugely rewarding career.
Great career progression prospects – from being a teacher to becoming a headteacher, anything is possible!
Job security – the need for teachers has never been greater.
Learn new things and skills within your chosen subject area.
Excellent starting salary of £31,650 (or more in London) as a newly qualified teacher.
Time off – you will get more day’s holiday than people in many other jobs.
One of the best pension plans available.

Splash Quotes

The quotes below are aggregated from the Good News Stories section of this Toolkit. They cover a wide range of experiences. Consider using them in your posters and communications to promote teaching and tell your own Good News Stories.

"Having met Mrs O’Brien and seeing first-hand the positive impact she is having, I can only say it was an inspired decision."

"Teaching is NEVER boring – every single day is different! Different challenges, different successes."

"It is the most exhaustively rewarding role you will ever experience!"

"Every day is a school day…literally! I learn something new about or with my children hourly."

"Joining teaching was the best decision that I have made. One phrase that is embedded into my mind since training on the SCITT program is ‘you create the weather in your classroom.’"

"The opportunity to inspire and shape the next generation is a truly unique position to hold."

"There is no greater feeling than seeing the impact of your work come to life—whether it's through a pupil overcoming challenges or achieving their goals."

"Celebrating the joy that small achievements can make in a child’s life – teaching early reading really is rewarding and a privilege."

"Seeing the smiles and joy on children’s faces every day, and the laughs and giggles between friends, really does make your day and is what teaching is all about."

"Teaching has allowed me to combine my love for working with young people with the ability to grow professionally and personally alongside my family."

"The knowledge that my work contributes towards setting up children to become life-long learners, able to access and enjoy the full curriculum offer, not only in my own school but across the region."

"Teaching is not just a job; it’s a vocation that allows you to inspire, guide, and support young people in reaching their potential."

"You do not need to be a superhero to be the teacher those children need and deserve."

"Find your ‘why.’ Think about the reasons you wish to become a teacher and the changes you aspire to facilitate."

"Whatever your background, you will have something valuable to offer and the opportunity to pass on your own passions and knowledge to the next generation."